Pantone Colors & the Important Role they Play in Co-Branding

In the promotional products industry, Pantone colors help distributors accurately fulfill and apply their customer’s vision or brand requirements across standardized decoration methods. Corporate Gear expertly converts our clients brand colors into prevailing PMS colors from the appropriate Pantone color charts and books for the corresponding decoration method. This is especially meaningful in accurately matching a swatch on embroidery thread color charts or confirming the ink formula for full color heat transfers or screen printing. We know it sounds confusing, and it is, which is why you can rely on our team to take care of all the tiny details that go into placing a successful Corporate Gear order.

Pantone colors are considered the universal language for communicating formulas for spot colors, shades, or tints. The importance of Pantone formulas is often overlooked, but a successful co-branding campaign starts with our clients branding, and Pantone color charts and color managers ensure company guidelines and brand image are consistently applied during product embellishment.

Most brands have an established visual identity across digital and traditional print media. However, when the time comes for a new brand partnership, streamlining embellishment can be trickier than most are willing to admit. For example, how brand colors look can vary from the graphics in a digital marketing campaign verse the embroidered or screen printed polo featured in the photography for that campaign. Small inconsistencies like this add up over time, sending mixed messages that confuse consumers in target audiences. Corporate Gear confirms brand colors as exact Pantone spot colors for consistent decoration methods for all client facing services.

Still stressed about ordering new company apparel? Don’t be, our decoration guidelines provide a high-level outline for the most popular promotional products and branded apparel. In addition, our team will guide the adornment process and apply the best practices for imprinting brand images and colors every step of the way.

We see ourselves as brand stewards that act as a brand extension responsible for upholding our client’s visual identity. Do not stress over ordering new company swag, Corporate Gear provides free proofs and creative services with every order, including matching Pantone color swatches for embroidery, screen printing or heat transfers.

From matching and reviewing new Pantone colors to working backwards with dated or retired color books, Corporate Gear provides the highest service levels for all clients and partners. We put the “us” in customer service and it shows in everything we do.