We’ve covered the importance of universal appeal in your business gift-giving. Customized embroidered hats are perfect for this. Everyone needs great headwear they can keep by the door to toss on and go when the sun is too bright, the weather is too chilly, or they’re just having a bad hair day.

And from a business perspective, embroidered custom hats almost always offer an excellent return on investment. These are items your employees can wear multiple times a week, even daily, getting your logo seen. That exposure ups brand awareness and organically reaches potential customers.

Much like hats, custom bags with logo are designed to be used — and seen — on the daily. You will want to choose the best type for your team to maximize use. Backpacks are pretty universal, especially if they’re ready to replace the traditional briefcase or laptop bag, but don’t limit yourself to these. Duffel bags, sling bags, and even lunch coolers can make for excellent company logo bags. And if you are creating a legitimate swag bag, a cinch or tote bag to hold all the goodies is an excellent two-in-one solution to your branding needs.

Hydration is essential. Whether your team chooses to chug their H2O or coffee is their decision. However, you can provide the personalized drinkware they use each day. Corporate drinkware ensures your investment is something your team will utilize every day at the office — and possibly at home and during the commute, too. While these items might not offer as much brand exposure to the general public, customized drinkware is excellent at inspiring employee buy-in.

Do you need to spend a fortune on employee gifts? Not at all. Simple items can have a big impact, too. But think about those moments you’ve been given an item you’d love to own but never would have invested in yourself. Premium business gifts have the same impact on your employees.

What might these high-end corporate gifts look like? Think leather-bound notebooks that feel great to hold, pens that glide with ease, and even tech-centric items, like executive charging stations. Basically, items that fill an essential function while elevating the experience.